The Sustainability of Own Labeled Food Products Dissertation

The Sustainability of Own tick offed Food Products - speaking ExamplePurpose of Research 34 3.4. Research Approach 35 3.5. Research Strategy 35 3.6. Research Method 36 3.7. Choice of Research Design 36 3.8. Construction of Method 36 3.9. Sample 37 3.10. Data Collection 37 3.11. Data Analysis 37 3.12. Ethical Considerations 38 3.13. Limitations 38 3.14. Summary 38 4. ANALYSIS 40 4.1. Introduction 40 4.2. Overview of the Consumer Behaviour towards Own Label Products 40 4.3. An overview of the UK Retail Industry with a special focus on Own labelled provender products 41 4.4. Impact of Recession on the sales of Own Label Brands 44 4.5. Overview of the German grocery store 45 4.6. Quality of make label products 46 4.7. Consumer Response on the change magnitude sales of take label products 46 4.8. Future of Own Label food products 47 4.9. Reasons for Growth of Own label Products 47 4.10. Analysing the perception of Buyers and Non-Buyers of Own Labelled Products 48 4.10.1. Reasons f or not purchasing witness label products 48 4.10.2. Reasons for purchasing testify label products 50 4.10.3. Preferred Own Labelled Product Categories 51 4.10.4. aim of Interest in Own label supplier 52 4.10.5. Suggested improvements - Buyers of the suffer label products 54 4.10.6. Suggested improvements Non-Buyers of the own label products 55 4.10. Summary 56 5. CONCLUSION 57 5.1. Summary of the Findings 57 5.2. Limitations of the research cogitation 58 5.3. Recommendations 59 5.4. Recommendations for Future Research 61 References 62 1. INTRODUCTION 1.1. Overview With the passage of sentence own labels have been able to grab additional attention from the consumers (Gamliel and Herstein, 2007). The own labels or retailers brands are creation sensed as one of the most important and successful strategies being undertaken by the retailers. There has been increasing...In this research identify the researcher has tried to analyse the brand image of the own label food products. For this purpose, the researcher has concentrate on the consumers perception about the quality of the own label food products and has compared the level of quality of brand food products with the own label food products. This in turn has allowed the researcher to identify any deviate in consumer perception and consumer buying behaviour in own label food products. With the passage of time own labels have been able to grab additional attention from the consumers. The own labels or retailers brands are being perceived as one of the most important and successful strategies being undertaken by the retailers. There has been increasing globalisation and competition in the industry. As a result, different retail organisations are coming up with several competitive and surviving strategies in order to create competitive edge in the commercialise. The creation of the own labels is also one of these competitive strategies of the retail organisations. These retail organisations are able to o ffer the own labels at relatively lower prices because they incur low cost while manufacturing these products according to the needs and demands of the customers and market it to them. The own labels provide the retailers with high profit margins along with more control over the shelf space. Also, these own labels allow the retailers more flexibility and bargaining power in the distribution channel.