Making financial decision based on financial decision Essay

Making financial decision based on financial decision - Essay Example Cash budget would allow the owner to analyse how much the company is earning and the investment and cash disbursement for the project. Cash disbursement is the outflows of cash. Cash receipts are the inflows of cash. The first investment opportunity that the company has is Quad Bikes. The ticket price for Quad Bikes has already been estimated by the owners and it is equal to $15. The cash budget for Quad Bikes showing the cash recipients and cash disbursement is as follows: The ticket price for Paint Ball has been estimated by the management of Hall Hill Farm and the price is expected to be $13. Using this price and other costs that have been estimated, the cash budget for the company for Paint Ball would be: The other major project and investment opportunity that the Farm has is to invest in Fish Hatchery which the management has been planning for some time. The price for fish hatchery has not been estimated by the management, however to prepare a cash budget the price is estimated to be $12. Using the price $12 for each of the visitor for fish hatchery, the cash budget would be: At the moment, the cash position of the Hall Hill Farm is unfavourable. Therefore it is important for the farm to analyse the loopholes in the cost structure and come up with strategies that could improve the current position. After analysing the cash budget of the company, it has been analysed that most of the costs of the company is the fixed cost and these costs are to be paid regardless of the earnings of the company. Therefore it is important for firm to expand its services and facilities so that more visitors are attracted and the revenue can be increased. One of the recommendations to improve the current cash position of the farm is to rent retailers outlets and shops at the farm. This would allow the farm to improve its revenues, as the farm has substantial space vacant. Besides allowing

Bipolar Disorder Essay Example for Free

Bipolar Disorder Essay Bipolar disorders which could also be called manic-depressive disorder consist of mood swings that range from a person expressing a low of depression up to the high of mania. People who experience depression may feel sad or worthless and may even lose interest or enjoyment in most recreational activities they previously found to be enjoying. When a person’s mood swings shifts frequently such as appearing happy to appearing sad in a blink of an eye it could be a sign of them having a bipolar disorder. â€Å"Bipolar disorders affect approximately 5.7 million American adults, or about 2.6 percent of the United States population age 18 and older in a year†, (Lenzenweger , etc., 2007). The moderate age for detecting bipolar disorders is 25, (Lane , etc., 2007). Bipolar disorders have many of common misconceptions and myths. A common myth is if someone has bipolar disorder, all their moods are a product of the condition. The truth of this myth would be that people with bipolar disorder have moods and feelings just like anybody else, and not always is their moods connected to the illness. Often family members of the people who suffer from the illness think that once a person is diagnosed with bipolar disorder, the condition cannot be stabilized, so any misspoken word or misunderstood action is blamed on the bipolar disorder. Just because a person is diagnosed with bipolar disorder does not mean that they cannot just have a bad day without the illness being to blame. In the beginning of mental illnesses it may have been expected from most people that the early history of bipolar and mental disorders were not petty, but more of an ignorance, misunderstanding, and fear. â€Å"There were many famous people who displayed classic symptoms of bipolar disorder, even though they were never diagnosed or treated. These historical sufferers of bipolar disorder include people such as Virginia Woolf, Theodore Roosevelt, Winston Churchill, Leo Tolstoy, Ernest Hemmingway, and Abraham Lincoln†, (Hall-Flavin, 2011). An important event in the history of treatment of bipolar disor der was reached in 1970, when the Food and Drug Administration finally approved Lithium. Bipolar disorder has patterns of different signs and symptoms since it is divided into several subtypes with their own individual signs and symptoms depending on how severe the diagnosis may be. Bipolar 1 disorder has symptoms of mood swings which can cause a person to experience difficulties in their job, school, or even personal relationships. Bipolar 2 disorders is less than bipolar 1. People may experience elevated moods, impulsiveness and a few changes in their functions but, can still maintain normal daily activities. Instead of people who are diagnosed having mania at a full-blown status, they have a less severe form of mania which is hypomania. In bipolar 2, stages of depression last longer than what the stages of hypomania last. The high and low phases of cyclothymiacs are not as severe as they may be with subtypes of bipolar disorder but, hypomania and depression can be destructive. Cyclothymic is a mild form of bipolar disorder which is also known to some people as Cycloth ymic disorder. If a person is experiencing aggressive and risky behaviors, decreased need for sleep, increased sex drive, or racing thoughts these can all indicate signs and symptoms of a manic phase or hypomanic phase of a bipolar disorder. The depressive phase of bipolar disorder can include signs and symptoms such as fatigue, anxiety, changes in appetite, chronic pain without a known cause, and irritability. General symptoms and signs of all types of bipolar disorder are changes in mood during seasons, rapid cycling bipolar disorder, and psychosis. A significant function in bipolar disorder and other mood disorders is an imbalance of natural brain chemicals called neurotransmitters. There are several of these neurotransmitters, but those who are most significant to bipolar disorder are monoamines serotonin, norepinephrine and dopamine. A person’s mood, anxiety, emotions and cravings is regulated by the serotonin neurotransmitter. Unstable moods, insomnia and overeating can be caused by low levels of serotonin. Epinephrine is a neurotransmitter that is responsible for regulating metabolism and mental awareness. A person’s behaviors and addictions are affected by the neurotransmitter called dopamine by a person having low levels of dopamine could cause a person with a bipolar disorder to experience addictive behaviors. Gamma-amino butyric acid (GABA) is a neurotransmitter that soothes the brain and encourages sleep when a person with a bipolar disorder has low levels of GABA it can create anxiety, depression, alcoholism and tremors (Mayo Clinic, 2011). A person must meet the text book criteria located in the Diagnostic and Statistical Manual of Mental Disorders (DSM), to be correctly diagnosed with bipolar disorder. This is a manual published by the American Psychiatric Association and is utilized to diagnose mental conditions by mental health providers. Insurance companies may also use the manual to reimburse for treatments. Diagnoses are based on the specific type of bipolar disorder that a person may be experiencing. A large amount of people would love for there to be a specific test performed to know if a person has a bipolar disorder. It would be convenient if a person could just supply a blood sample and the results give you a correct diagnosis of bipolar disorder however, it is not that easy there is no precise physical test for bipolar disorder. A company called Psynomics offers a bipolar disorder test which is a saliva-based kit that they say can determine whether you physically have two genetic alterations that are found to be connected with bipolar disorder. However, there is hardly a true bipolar disorder test this test is only beneficial by telling you whether you have additional reasons to seek additional psychiatric testing to receive an accurate diagnosis. However, there is research in progress that may someday lead to a more essential bipolar disorder test. Research is being performed at the Indiana School of Medicine to identify active genes in blood samples associated not just with mood disorders, but with high and low moods. Researchers were successful through performed research in predicting high moods 85% of the time and low moods 77% of the time (Hirschfeld, 2008). Treatments of bipolar disorder are often performed by a team of professionals which may include a psychiatrist, who is trained to diagnose psychiatric illness and also to prescribe any needed medications. Bipolar disorder also can be treated by a psychologist who is trained in making diagnosis, usually does not prescribe medications, but is trained to give certain kinds of verbal therapies, which seems to work well for bipolar patients and then in many cases, bipolar patients may also see someone else who can provide therapy just by verbal communication. This is really an illness where very often theres a team approach from various medical professionals to treating the illness (Hall-Flavin, 2011). A person who is diagnosed with bipolar disorder treatments and episodes can be majorly affected by their environment. If a person who suffers from bipolar disorder is in a stressful environment then it can cause them to have more frequent episodes. It is vital for a person that is being treated for bipolar disorders to remain in calm and peaceful environments so that the treatments will be successful and beneficial. Psychiatrists and research believe treatment has shown improvements over the past decade. Several effective new drugs for maintaining mania are now available that can be used instead of only lithium. Professor Young explains: Newer antipsychotic drugs can control mania quickly without so many of the unwelcome side effects associated with older drugs† (Young, 2006, p. 23). References Bipolar disorder. National Institute of Mental Health. http://www.nimh.nih.gov/health/publications/bipolar-disorder/ Retrieved on February 20, 2013. Hall-Flavin DK (expert opinion). Mayo Clinic, Rochester, Minn. Nov. 8, 2011. Hirschfeld RM. Psychiatric Management, from Guideline Watch: Practice Guideline for the Treatment of Patients with Bipolar Disorder, 2nd Edition. http://www.psychiatryonline.com/ Retrieved on February 20, 2013. Lenzenwenger, M.F., Lane, M.C., Loranger, A.W., Kessler, R.C. (2007). DSM-IV personality disorders in the National Comorbidity Survey Replication. Biological Psychiatry, 62(6), 553-564. Young A. Bipolar Disorder the Four Dimensions of Care. 7th International Review of Bipolar Disorders. Abstract book p.23 Zelman, M., Tompary, E., Raymond, J., Holdaway, P., Mulvihill, M. (2010). Human diseases: A systemic approach (7th ed.). Upper Saddle River, NJ: Pearson.

Justice in William Shakespeares King Lear Essay -- William Shakespear

Justice in William Shakespeare's King Lear The question of the origin of true, virtuous, and impartial justice has plagued mankind over the millennia and continues to do so today. In Shakespeare’s King Lear two potential forms of justice predominate: human examination through trial and divine supernatural recourse. Both systems emerge fundamentally flawed in practice, however, and by the end of the play a world of unjust chaos reigns supreme. Over the course of three â€Å"trials,† Lear’s daughters competing for his love, the blinding of Gloucester by Cornwall and Regan, and Lear’s imagined cross-examination of Goneril and Regan, Shakespeare strikingly illustrates the concept that human justice is essentially blind and the maintenance of faith in the divine intervention of the goods is hopeless naà ¯vetà ©. Man’s justice is profoundly corrupted by the imperfection of human nature and shrouded by the inherent vices of avarice and jealousy. The theme of flawed justice arising from defective character is demonstrated from the very outset of the play with King Lear’s demand that his three daughters compete for his love and estate. Certainly, any father that actively encourages sibling rivalry and so clearly plays favorites, as shown when he laments over Cordelia â€Å"I loved her most and thought to set my rest / on her kind nursery† (1.1.137-38), has something drastically wrong with his mindset. Thus, Shakespeare utilizes the establishment of Lear’s flawed character to reveal the detrimental effect imperfect human nature can have on the issuing of justice. Shakespeare does so in including the senseless decree that Lear rashly issues: the virtuous Cordelia and loyal Kent shall be banished, and Lear’s kingdom should be ... ...Lear states, â€Å"Through tattered clothes small vices do appear. / Robes and furred gowns hide all. Plate sin with gold, / And the strong lance of justice heartless breaks† (4.6.180-83). Thus, only through madness is Lear able to see the rampant abundance of injustice present in the world caused by the abuse and negligence of the wealthy in power. The errant â€Å"trials† of King Lear all serve to illustrate the concept that human justice is inherently tainted by the natural human tendency to abuse power for selfish means. Furthermore, characters such as Gloucester who maintain a persistent faith in the divine justice of the gods are seen as fools in a world where the innocent are senselessly taken advantage of and ultimately killed. Thus, it seems that until the essential vices of human nature are eliminated, justice will remain shrouded, and evil will reign.

Essay --

Temos aktualumas. Ã… ½monÄâ€"s vis daugiau laiko praleidÃ… ¾ia keliaudami, todÄâ€"l neiÃ… ¡vengiamai atsiduria nepaÃ… ¾Ã„ ¯stamose aplinkose, o tai sukelia Ä ¯vairiausiÃ… ³ nepatogumÃ… ³ ir problemÃ… ³. Keliaujantieji daugybÄ™ valandÃ… ³ praleidÃ… ¾ia planuojant, kokius lankytinus objektus nori pamatyti nuvykus Ä ¯ svetimÄ… Ã… ¡alÄ ¯ ar miestÄ…, taÄ iau ten atsidÃ… «rus vis vien dauguma dalykÃ… ³ atrodo painÃ… «s ir klaidinantys. Turint mobilÃ… ³jÄ ¯ Ä ¯renginÄ ¯ ir naudojant papildytosios realybÄâ€"s mikroprogramas Ã… ¡ie rÃ… «pesÄ iai gali bÃ… «ti greitai ir lengvai iÃ… ¡sprÄ™sti. PaÃ… ¾intinÄ ¯ turizmÄ… papildÃ… ¾ius virtualiais objektais, animacijomis ir kitokia grafine bei tekstine informacija, keliavimas tampa labiau Ä ¯traukiantis ir informatyvus. Lankant istorines vietas, papildytosios realybÄâ€"s programos gali realÃ… ³ vaizdÄ… padengti Ã… ¾emÄâ€"lapiais ir informacija, kuri leis pamatyti kaip Ã… ¡i vieta atrodÄâ€" prieÃ… ¡ kelis ar keliolika amÃ… ¾iÃ… ³. Italijoje 2009-ais metais visuomenei pristatytas „iTacitusâ€Å" projektas, kuris leidÃ… ¾ia lankytojams, vaikÃ… ¡tinÄâ€"jantiems po vietovÄ™, pamatyti virtualias, kaÃ… ¾kada ten stovÄâ€"jusias ir nugriautas 3D skulptÃ… «ras, pamatyti istorinÄ ¯ KoliziejÃ… ³ su jame oÃ… ¡ianÄ ia minia ir besirungianÄ iais gladiatoriais. GalimybÄâ€" iÃ… ¡plÄâ€"sti realÃ… ³jÄ ¯ pasaulÄ ¯ ir susisteminti matomus vaizdus iÃ… ¡ties Ã… ¾avi, taÄ iau Ã… ¡iÄ… technologijÄ… puoselÄâ€"jantys specialistai vis dar susiduria su daugybe techniniÃ… ³ bei socialiniÃ… ³ iÃ… ¡Ã… ¡Ã… «kiÃ… ³ ir problemÃ… ³. IÃ… ¡kreiptas realiÃ… ³ ir virtualiÃ… ³ objektÃ… ³ sulygiavimas, objekto atpaÃ… ¾inimas ir jutiklio tikslumas, vartotojo privatumas ir realios fizinÄâ€"s saugos rizika – tai tik keli susirÃ… «pinimÄ… keliantys iÃ… ¡Ã… ¡Ã… «kiai. SudÄâ€"tingÃ… ³ konstrukcijÃ… ³ gamyboje, medicinoje ar karinÄâ€"je pramonÄâ€"je papildyta realybÄâ€" Ã… ¡iandien yra sÄâ€"kmingai taikoma ir naudojama, taÄ iau tam yra skiriamos milÃ… ¾iniÃ… ¡kos investicijos, naudojami tiksliausi ir patikimi... ...nkstesniÃ… ³ skyriÃ… ³ literatÃ… «ros analizÄ™, autoriÃ… ³ iÃ… ¡vadas ir mikroprogramÃ… ³ palyginimo rezultatus, pasiÃ… «lyta paÃ… ¾intiniam turizmui tinkamiausia papildytos realybÄâ€"s mikroprogramÃ… ³ platforma bei modeliai, kurie turÄâ€"tÃ… ³ bÃ… «ti integruoti joje. Ketvirtame skyriuje atliktas empirinis tyrimas, vertinant vartotojÃ… ³ poreikius integruojant papildytos realybÄâ€"s mikroprogramÃ… ³ modelius Ä ¯ paÃ… ¾intinio turizmo infrastruktÃ… «rÄ…. Tyrimo rezultatai atskleidÄâ€", kurie mikroprogramÃ… ³ modeliai ir jÃ… ³ pavyzdÃ… ¾iai labiausiai domina apklaustus respondentus. Kadangi tyrimo imtis buvo pakankama, gautus rezultatus ir iÃ… ¡vadas galima taikyti visai populiacijai – visi Lietuvos gyventojai. Darbas baigiamas iÃ… ¡vadomis, apie papildytos realybÄâ€"s mikroprogramÃ… ³ pritaikymo galimybes paÃ… ¾intiniame turizme, ir pasiÃ… «lymais, kokius papildytos realybÄâ€"s mikroprogramÃ… ³ modelius reikia integruoti Ä ¯ paÃ… ¾intinio turizmo infrastruktÃ… «rÄ….

Summary of Shooting an Elephant

Narration: â€Å"Shooting an Elephant† To narrate is to describe an experience or a story that is linked in time. An effective narration â€Å"usually relates a sequence of events that led to new knowledge or had a notable outcome† (Aaron 60). George Orwell uses narration in â€Å"Shooting an Elephant† to support his thesis that imperialism is an immoral relationship of power because it compels the oppressor to act immorally to keep up appearances that he is right, just like his experience of shooting an elephant.Orwell was called to the market after a working elephant escaped his handler and killed a man. (Rule#2)By the time he arrived the scene, the elephant was calm and has wandered into an open area away from the market. Orwell did not want to kill the elephant because it was calm and caused no threat. (Rule#1)He had never intended to hurt the elephant, but with everyone watching, he felt as if he could not let them down. Orwell states, â€Å"They [the crowd ] did not like me, but with the magical rifle in my hands I was momentarily worth watching† (86).Therefore, he pulled the trigger and killed the elephant. He was regarded as a wise ruler, but on the other hand, he knew that he was wrong in what he did. As a result, he finds himself doing whatever he must do, which in this case is to kill the elephant, to â€Å"avoid looking a fool†(89). (Rule#4)Orwell symbolizes himself as the British imperialists, who were the ruling authority in Burma, and  the Burmese people as the elephant. Shooting the elephant is a symbolic of the English government's relationship with the Burmese people.By narrating the experience of killing an elephant, George Orwell presents a good model of narration. His narration brings out a notable outcome, which is his thesis that imperialist have to control their indentured servant by showing their power.Work Cited Aaron, Jane E. , ed. 40 Model Essays. New York: Bedford/ St. Matins, 2005. Orwell, George . â€Å"Shooting an Elephant. † 40 Model Essays. Ed. Jane E. Aaron. New York: Bedford/ St. Martins, 2005. 82-89.

Whole Food Market

Whole Food Market Introduction Nadler and Tushman (1980) developed a model of change describing how the components of an organization interact with each other. In essence, they established that there are several key components of an organization including, individuals, tasks, and organizational processes. In addition, it was found that these components affect each other so that a change in one of the aspects affects another one.Advertising We will write a custom assessment sample on Whole Food Market specifically for you for only $16.05 $11/page Learn More Importantly, it is evident that the congruence model discuss the transformation of inputs into the outputs. Inputs could include factors such as competition, finances, and human resources while the outputs include the products as well as the services provided by the organization. This paper will focus on three critical aspects of this congruence models while analyzing the Whole Food Market as an organization. These aspects include outputs at organizational level, the groups identified by the organization during its operations, and key individual functions of the people who might be involved in the process of production. Outputs at Organizational Level In regard to the outputs at the organizational level, Naldler and Tushman (1980) suggested that the products and services provided by the company are the most pertinent aspects. Essentially, Whole Food Market produces food for human consumption in various geographical locations that include United Kingdom and USA among others. In addition, the company sought to produce body care products such as lotions following the rising demand for these products in the modern society. When it comes to the classification of these products, there are three pertinent categories that include organic foods, beverages, as well as body care products in general. The company understands that food should not only sustain physical satisfaction and tastes, but also the health of the consumers. As a result, the management sought to produce organic food since they reduce the risk of ill health among the consumers. This reduction is facilitated by the methods used during the production of the organic foods. For example, organic farmers do not use the pesticides which have been proven to contain harmful chemical that can be taken up by the body. Some of these organic foods include frozen products, pantry staples, snacks, and supplements among others. When it comes to beverages, there are various products, including organic orange juice, rice milk, and coffee among others.Advertising Looking for assessment on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The body care products also form a crucial part of the products provided to the customers by the Whole Food Market. These products include lotions, shampoo, conditioners, and soaps used for cleaning as well as bathing. The performance of these products is presented in terms of financial profitability in order to determine their solvency. However, it is evident that the company does not present the respective profits for each of the products. Instead, it provides the overall profitability margins for the company. Although the margins are generalized, it is obvious that the recorded profits accrue from the sales of the foods, beverages and body care products. Figure 1: The Whole Food Market returns (Pollan, 2008). From the image presented, it is evident that the pertinent aspects used to determine the performance of the products and services include gross, EBIT, operation, EBITDA and net profit margins. Further, the company makes estimates regarding the expected profits in the subsequent years using the data obtained for the previous years. Outputs Group Level Suppliers In accordance to the demand for their products, Whole Food Market has identified suppliers who provide them with raw material for the production of b everages, foods and body care products. Understandably, food and beverages are the most crucial part of their production process. As a result, they have identified local farmers who provide the raw foods that are then used for the production.Advertising We will write a custom assessment sample on Whole Food Market specifically for you for only $16.05 $11/page Learn More When identifying the farmers, they consider the needs of the consumers’ needs in order to determine the appropriate suppliers. In this regard, the company has identified the organic farmers since they need to provide healthy food to the consumers (Mackey Sisodia, 2013). In essence, the selection of these suppliers is based on whether the involved farmers can provide the needed quality in line with sustainable agriculture. Employees In relation to employees, there are both the managerial and technical employees who have been hired to oversee the running of the company and provide the required skills of production respectively. The managers have a responsibility to offer the required leadership and ensuring order in the organization. In addition, they are mandated to recruit the technical employees whereby they are expected to ensure that each of them has the required skills in relation to the field of employment. As a result, the company is capable of maintaining high standard of production and desirable quality of the foods. The performance of these managers is measured according to the performance of their departments. For example, the HR managers are evaluated in accordance to how they coordinate the workers and tap human skills. Failure to incorporate the necessary human resource is termed as underperformance. For the technical employees, their performance is evaluated in accordance to how they adhere to the regulation and standards set by the management. Accordingly, employees who do not abide by these standards and regulations are underperformers. Geograph ical Regions The company recognizes the geographical groups by operating in twelve different locations. In this regard, each of the regions has a president, the administrative team and the people mandated to oversee the store. These geographical groups have been set to decentralize the services and make sure that the company is capable of reaching as many people as possible and make good financial profits. Key Individual Functions There are various individual functions that are identified in the entire organizational setup. The roles of the president are some of the most conspicuous individual functions within the organization’s structure.Advertising Looking for assessment on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More First, the CEO has individual functions since he is the founder of the company. He offers the leadership of the entire company for all the geographical regions in which the company operates. All the presidents report to the chief executive officer regarding the performance of their respective areas. In essence, he is an executive player mandated to make critical decisions such as investments. Second, there are presidents appointed for each of the geographical regions, and mandated to oversee the setting of the annual budget, authorize expenditure, and coordinate the administrative team. The individual function of the president can be considered as a crucial role since the entire chain of command executes the orders and decisions made by this office. In addition, they are the mediators between the executive arms of the company and the employees in the lower levels of operation. Chief Operating officer is another individual function which is set to oversee the daily processes of the c ompany. These operations include the supply of raw materials and distribution among other. The officer is crucial in the chain of command due to the mandate of reporting to the president regarding any unfolding within the organizational processes of production. The organization has incorporated a chief financial officer who advises the president concerning critical decisions. In this regard, the financial officer has the professional knowledge that enables to determine the financial implication of decisions. As a result, the president and CEO must consult with the officer before taking any step so as to evaluate the effects of their decisions before implementation. Another individual function found within the company is executed by the Growth and Development officer. The officer is mandated to develop new products and come up with new ways of manufacturing them. In this regard, the officer must initiate research in order to determine the changing needs to the consumers and hence pro vide the required products. This undertaking ensures that the company expands the market while maintaining the original customers. Conclusion in Terms of Interacting Outputs The individual functions of the CEO, presidents, and the various officers revolve around monitoring the operation of the mentioned groups. As a result, it is evident that there is congruence between the individual functions and the groups. In turn, the groups provide the required raw materials and also offer the needed skills for production of the foods and beverage. Owing to the regulations and standards set by the executive arms, the groups are capable of maintaining the quality of the products. Consequently, the profitability of the products is ensured since the customers get the needed quality. References Mackey, J., Sisodia, R. (2013). Conscious capitalism: liberating the heroic spirit of business. Boston, Mass.: Harvard Business Review Press. Nadler, D., Tushman, M. (1980). A Model for Diagnosing Organiz ational Behavior. Organizational Dynamics, 9(2), 35-51. Pollan, M. (2008). In defense of Whole Food Market: an eaters manifesto. New York: Penguin Press.

The Royal Bank of Scotland

The Royal Bank of Scotland The Royal Bank of Scotland (RBS) is the top performer in the international banking industry and is one of the biggest world’s banking institutions. This multinational corporation currently employs over 150,000 of workers all over the world and operates in more than 40 countries (RBS, 2015).Advertising We will write a custom essay sample on The Royal Bank of Scotland specifically for you for only $16.05 $11/page Learn More It maintains its reputation as a top player at the global financial service market with the world class services provided to its customers. RBS is remarkable for the excellent leadership practices and governing strategy enabling the corporation to handle the changes and challenges that take place in the industry. This paper aims at the evaluation of the RBS organization sustainability and corporate social responsibility (CSR). Since 1727, RBS has been a top performer in the provision of financial services in Europe. Today, this inter national banking corporation with the headquarters in Edinburg, Scotland has become a leader in the industry all over the world. Through the major subsidiaries Royal Bank, Ulster Bank, Coutts, and Nar West, RBS successfully works in the number of the largest financial markets including Europe, Asia, and America (Kemal, 2011). As a leading financial service provider, RBS does not only ensure the achievement of higher revenue for its offered services, but above everything, profitability. In 2014, RBS operational profit was at the rate of  £3,503 million (RBS sustainability, 2014). At that, the leverage ratio was 4.2% and the net interest margin was 2.23%. All these variables considerably exceeded the results of the previous year demonstrating the success of the company operational decisions. RBS financial priorities are (1) strengthening the capital position, (2) bringing the cost base in line with the smaller banks being acquired; and (3) restructuring away from the olden â€Å"Gr oup† business model (RBS sustainability, 2014). With the recent economic recession, RBS implemented new policies to its business with an objective to manage uncertainty at the market. The bank has developed new elemental management approaches and leadership innovations to ensure adaptability to the change (RBS, 2015). Understanding that the major organizations providing financial services have to initiate change addressing the problems connected with uncertainty at the market, and not doing so would only lead to their disadvantage in the future, RBS has gone through a row of organizational changes within the recent period (Rose Hudgins, 2010).Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More To maintain the level of profitability, RBS (1) differentiated offerings through diversified customer segments; (2) ensured prompt adoption to external changes; (3) created corresponding management roles and organizational structures to increase the level of coping with change; and (4) facilitated the strong support of the human resources.RBS competitive advantage is the ability to restructure its business to adapt to the current business situation with the help of the timely and well-weighted decision-making (Huisman, 2011). RBS is thus well known for its ability to create management roles and organization structures. It is also remarkable in its acquisition strategy. Since the end of the eighteenth century, RBS has been renowned as â€Å"a leading banking partner to major corporations and financial institutions around the world, providing an extensive range of debt financing, risk management and investment services to its customers† (RBS, 2015). Next, to promote organization sustainability, RBS continues to invest resources into staff training and expertise building (Kemal, 2011). HR management and policies are important approaches the company is actively implementing with refinements based on the current market needs. Some of these include major adjustments such as being quick to adopt major changes. At present, RBS is quick to employ strengthening of its employee relations by making sure the right reward goes to the right person (RBS, 2015). This strategy creates a form of motivation that does not only promote quality, but the substantial form of quantity at the same time (Worthington Welch, 2011). RBS has been good at raising the engagement level of its employees, as there has been found an increasing productivity because the level of engagement has been rising. The company is also putting a lot of effort into the team building through celebrating diversity and welcoming the open thought exchange (RBS, 2015). Further, RBS has the ability to make use of the adoption of existing opportunities from its external environment. In 2013, RBS was quick to adopt new technology for the hope of delivering high customer value and increase pro fitability (RBS sustainability, 2014).). In 2015, RBS continued to boost its image as a global leader of innovation by means of integration into Ripple (RBS, 2015). This decision enables RBS to decrease operational costs and provide its customers and partners with the new cross-border payment services (RBS, 2015). The company pays constant attention to the continual review of the cyber security control to ensure on-line customer safety despite the growing number of cyber fraud cases (RBS, 2015). In mind with eliminating the cyber safety and security problem the company experienced in 2011 and 2012, RBS is looking for the partnerships with the teams developing advanced technologies for a more resilient on-line banking (RBS sustainability, 2014). Currently, the organization reports considerable progress in the field of on-line banking security (RBS, 2015).Advertising We will write a custom essay sample on The Royal Bank of Scotland specifically for you for only $16.05 $11/pa ge Learn More Regarding CSR, RBS focuses on customer trust because the company leadership believes it to be inextricably connected with sustainability (RBS sustainability, 2014). To gain customer loyalty and win customer trust, RBS has developed the market segmentation strategy enabling it to focus on customer interests in various fields. The company market segmentation strategy is made possible through segmenting customers into retail, commercial and corporate. The good thing about this strategy is making sure of maximizing opportunity for RBS by providing to various needs of its target customers to end up with sustainable operation. As a result, RBS has finally succeeded today in providing personal, private, business and corporate banking experience for diverse customer segments particularly in the UK, leading to a programme of raising capital around  £22 billion in 2013 (RBS, 2015). The company does not stop at this point and has further ambitious goals in the a rea of CSR as follows from its annual report, â€Å"RBS has a clear ambition to be number one for customer service, trust and advocacy in each of our chosen business areas by 202† (RBS sustainability, 2014, p. 11). As for the RBS social, economic and environmental impact, the company is working hard to organize its organizational strategy around the major goal of putting the customer first (RBS, 2015). In line with the objective to prioritize customer interests, the company leadership builds the business according to the interests of its employees (RBS, 2015). The company CEO, Mr. Ross McEwan, described RBS vision in this area with the following words: â€Å"we won’t engage our customers if we don’t engage our staff, and so we are looking very closely at how we improve leadership at RBS, and how we make this a rewarding place to workâ€Å" (RBS sustainability, 2014, p. 3). The company pursues its ultimate social role as being an assistant for a common person i n realizing one’s dreams and ambitions. How this role is being realized is best seen in the following comment by Mr. Ross McEwan: First and foremost I define our relationship with society through how well we are serving our customers. If we are supporting their ambitions to buy a home, start a business or grow their company – and doing that responsibly then I think that has a very positive influence on society (RBS sustainability, 2014, p. 3). While serving the customers’ basic needs, RBS does not forget about the global environmental concerns. The company engages in the wide range of measures aiming at improving the environment including the initiative to shift to a low carbon economy, introduce energy efficiency technology at every big building around the world, eliminate wastes to the landfill, decrease the paper usage in business, and promote unnecessary water usage reduction (RBS, 2015).Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More In conclusion, evaluating RBS organization sustainability from the perspective of the materials learnt in class, the company developed an effective approach not only to ensure profitability, but to guarantee competitive advantage in its industry (Thompson Martin, 2010; Wheelen et al., 2015). Its ability to create major innovations and substantial changes promotes its potential to stay on top in the financial service industry, ensuring its sustainable operation while taking the opportunity to provide high value for customers and generate profit (Managing for Competitive Advantage, 2012). Moreover, RBS demonstrates peculiar achievements in raising the engagement level of its employees and increasing productivity because of the high level of engagement (Heizer Render, 2011). References Heizer, J., Render, B. (2011) Operations management, 10th edition. London: Pearson. Huisman, W. (2011). Corporate crime and crisis: causation scenarios. In M. Deflem (ed.) Economic crisis and crime (s ociology of crime law and deviance (pp.107-125). London: Sage. Kemal, M. U. (2011). Post-merger profitability: a case of Royal Bank of Scotland (RBS). International Journal of Business and Social Science, 2 (5), 157-162. Managing for competitive advantage (2012). 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